Privacy Policy

Effective Date: 13th October 2024

Introduction

Beauty Whitening Essentials (“we,” “us,” or “our”) operates the website beautywhiteningessentials.com (the “Website”). We are committed to protecting and respecting your privacy in compliance with the General Data Protection Regulation (GDPR) and other relevant laws.

This Privacy Policy explains how we collect, use, and share personal information when you use our Website, and it outlines your rights regarding your personal data and how you can exercise those rights.

By using our Website, you consent to the practices described in this Privacy Policy.

1. Data We Collect

We may collect and process the following types of personal data about you:

  • Identity Information: such as your name, title, date of birth, and gender.
  • Contact Information: such as your email address, phone number, and postal address.
  • Payment Information: including credit/debit card details, billing address, and transaction details.
  • Technical Data: such as your IP address, browser type, operating system, and location data.
  • Usage Data: information about how you use our Website, including browsing patterns and interactions with the site.
  • Marketing and Communication Data: preferences for receiving marketing communications and your communication preferences.

2. How We Collect Your Data

We collect your data in the following ways:

  • Direct Interactions: when you fill out forms on our Website, make a purchase, subscribe to our newsletter, or contact us via email or phone.
  • Automated Technologies: when you interact with our Website, we automatically collect data through cookies and similar technologies.
  • Third Parties: we may receive data about you from third parties, such as analytics providers or payment service providers.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To process and deliver your orders, including managing payments and shipping.
  • To communicate with you, respond to your inquiries, and provide customer support.
  • To send you marketing materials, newsletters, and promotional offers, where you have provided your consent.
  • To improve our Website, products, and services by analyzing usage trends.
  • To comply with legal obligations, such as record-keeping for tax and auditing purposes.
  • To prevent fraud and enhance the security of our Website.

4. Legal Basis for Processing Your Data

We process your personal data based on the following legal grounds:

  • Performance of a Contract: to fulfill our obligations when you purchase our products or services.
  • Consent: where you have given explicit consent for us to send you marketing communications.
  • Legal Obligation: to comply with legal requirements such as tax regulations.
  • Legitimate Interests: where it is necessary to pursue our legitimate interests (e.g., to improve our Website and services), and your rights do not override these interests.

5. Data Sharing and Disclosure

We will not sell, trade, or rent your personal information to third parties. However, we may share your personal data with trusted third parties for the following reasons:

  • Service Providers: third-party vendors who assist us with payment processing, delivery services, IT support, and data storage.
  • Compliance with Law: if required by law, court order, or governmental regulation, we may disclose your personal data.
  • Business Transfers: in the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity.

We ensure that any third parties with whom we share your data comply with GDPR and ensure the security of your information.

6. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. The retention period may vary depending on the type of data and legal requirements, but generally, we retain your data for:

  • Transaction data: 7 years (for tax and auditing purposes).
  • Contact information: until you request deletion or withdraw consent.

7. Your Data Protection Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right to Access: you have the right to request access to your personal data and to obtain a copy of the information we hold about you.
  • Right to Rectification: you have the right to request that we correct any inaccurate or incomplete data.
  • Right to Erasure (Right to be Forgotten): you may request that we delete your personal data, subject to certain conditions.
  • Right to Restrict Processing: you have the right to request that we restrict the processing of your data in certain circumstances.
  • Right to Data Portability: you can request a copy of your data in a structured, commonly used, and machine-readable format to transfer to another service.
  • Right to Object: you can object to the processing of your data where it is based on our legitimate interests or for direct marketing purposes.
  • Right to Withdraw Consent: if we process your data based on your consent, you may withdraw your consent at any time.

To exercise any of these rights, please contact us at support@beautywhiteningessentials.com. We will respond to your request within one month of receiving it.

8. Security of Your Data

We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, loss, or misuse. These measures include:

  • Secure data storage with restricted access.
  • Encryption of sensitive information.
  • Regular security audits and system updates.
  • Staff training on data protection practices.

Despite our best efforts, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to protect your personal data, we cannot guarantee its absolute security.

9. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files that are stored on your device. We use cookies for the following purposes:

  • Essential Cookies: to enable the functionality of our Website.
  • Analytical Cookies: to collect anonymous data on how visitors use our Website to improve its performance.
  • Marketing Cookies: to provide personalized ads and content.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect your ability to use some features of the Website.

For more details, please refer to our Cookie Policy.

10. International Transfers

If we transfer your personal data outside of the European Economic Area (EEA), we will ensure that appropriate safeguards are in place to protect your data in accordance with GDPR. These safeguards may include standard contractual clauses or ensuring that the recipient is subject to an adequate level of data protection.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes we make will be posted on this page, and where appropriate, we will notify you by email. Please check back periodically for updates.

12. Contact Information

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

13. Supervisory Authority

If you believe that your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority in your country or the country where the alleged infringement took place.

By using our Website, you acknowledge that you have read and understood this Privacy Policy.